Privacy Policy

2. Marketing Cookies (Mandatory Sub-Disclosures)

The statements below describe how marketing cookies and similar technologies may operate on this website when you provide consent. These disclosures are written for transparency and to help you understand typical advertising workflows.

3. Consent Requirements

Our cookie consent banner provides three options: Accept All, Reject Non-Essential, and Manage Preferences. If you reject or close the banner without accepting, only essential cookies are active. We do not activate analytics or marketing cookies unless you consent through the banner or preference panel.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

5. Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

We do not request sensitive personal data in our contact forms. Please avoid including payment card details, national IDs, or medical information in messages. If you send such details, we may remove them from our records where feasible and lawful.

6. Google Services and Advertising

This website uses the following Google services:

7. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

• Page views and time on site
• Specific conversion events (form submissions, purchases)
• Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

We activate Meta advertising technologies only after you consent to marketing cookies in our cookie panel.

8. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

Our content focuses on watch education, craftsmanship appreciation, and ownership care. Any references to brands or materials are descriptive and educational, not deceptive or misleading.

9. Landing Page Integrity Statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

If you see an advertisement for watch education, care tutorials, or workshops, the corresponding landing content on this site is intended to match that educational purpose.

10. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

12. User Rights (GDPR Articles 15 to 22)

If you are located in the EEA or UK, you have the following rights:

• Access (Art. 15): request a copy of data we hold about you
• Rectification (Art. 16): correct inaccurate or incomplete data
• Erasure (Art. 17): request deletion ('right to be forgotten')
• Restriction (Art. 18): limit how we process your data
• Portability (Art. 20): receive your data in a structured, machine-readable format
• Objection (Art. 21): object to processing based on legitimate interest
• Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority: EU users: https://edpb.europa.eu UK users: https://ico.org.uk

13. What Data We Collect

We collect a limited set of data to operate the site, respond to inquiries, and understand performance. Depending on how you use the website and what you consent to, the data types may include:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submits, calls, purchases)

We do not intentionally collect special category data. If you provide details in a message that are not needed for your inquiry, we may remove or redact them where feasible and lawful.

14. Legal Basis for Processing (GDPR Art. 6)

Where GDPR applies, we process personal data based on the following legal bases:

15. Retention Periods

We keep personal data only as long as necessary for the purposes described in this policy, and to meet legal or operational requirements. Our standard retention periods are:

• Contact form submissions: 2 years
• Analytics data (GA4): 14 months
• Marketing cookies (Google Ads): up to 540 days
• Email communications: duration of relationship + 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (audit requirement)

Retention can be shorter if data is no longer needed, or longer if required by applicable law or to resolve disputes. When retention ends, we delete or anonymize data in line with our processes.

16. Policy Metadata

• Last Updated: February 19, 2026
• Effective Date: February 19, 2026
• Changes notified via homepage banner minimum 14 days before taking effect

If you have questions about this policy or want to exercise a right, contact us using the details at the top of this page or via our contact page.